LiveScore's new approach to Champions League distribution and monetisation
StreamTime Sports
00:00
Sam Sottie: CEO at LiveScore
Sam Sottie is the CEO of LiveScore, one of the world's most popular football brands. The company operates two industry leading sports books with LiveScore Beds and Virgin Beds. Sam has been involved with sports media and sports betting since he started university in 1988. He says his mission is to combine these brands into an integrated ecosystem that converges consumption of sports media with interactive element of sports betting.
Transcript
Play full episode
