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Don’t Get Fooled: How Con Artists Gain Your Trust | Chris Chabris

The Art of Charm

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The Power of Familiarity

Once something's in the environment, once it's common, we've become more accepting of it. Familiarity can be based on similarity to things you already know. precision is just our attraction to precise claims as opposed to vague approximations. potency is our desire to see big effects from small causes.

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