8min chapter

Sharp Tech with Ben Thompson cover image

Meta Previews an Augmented Reality Future, Orion and the Apple Vision Pro, A Call for More Live Keynotes

Sharp Tech with Ben Thompson

CHAPTER

The Evolution of Keynotes: From Charisma to Corporate

This chapter explores the transformation of tech keynotes over the years, particularly comparing the engaging presentations of Steve Jobs to the more polished but less engaging recent ones from corporations like Apple and Meta. It emphasizes the importance of live demos and the emotional dynamics they create, highlighting how captivating presentations foster a deeper connection with the audience.

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