Under the Influence with Terry O'Reilly cover image

S9E09 - Search Parties: The Relentless Hunt For New Customers

Under the Influence with Terry O'Reilly

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K F C's 'Finger Lickin Good'

K f c recently launched chicken flavored, edible nail polish to go with a slogan of finger licking good. K f c's advertising agency didn't want to mimic rivle macdonald's happy meal toys or just give away free tea shirts. It's a unique attempt to stand out in a saturated market.

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