The Importance of Diversifying Content Real Estate

I would say we are playing catch up necessarily in ramping up hiring on the editorial side. We need to create more content real estate, not just in newsletter form and other places. Rich Antonello at Complex has done an exceptional job of basically just like building each of these given shows into their full on brands that transcend a singular medium. But once you do it, if you diversify and have enough of them, it is a great point of leverage.