What happens when an SEO tool can't compete in SEO?
That's what happened in the early days of Surfer, an AI-powered content marketing platform. Surfer's Head of Marketing, Tomasz Niezgoda, joins the Ahrefs Podcast to explain exactly which strategies helped the company catapult to the 24th fastest-growing company in Europe and the #1 fastest-growing company in Poland.
In this episode, you'll learn:
- How to excel at product marketing
- Why Surfer does 1:1 onboarding calls (with EVERY client)
- Tracking customer responses to onboarding
- The benefit of educational videos
- Where you should be distributing your webinars
- What the brand got out of redisigning their homepage
- Should you create a brand bible?
- Why SaaS certifications are valuable to clients and companies
- The secret to making your AI content actually good
_________________________________________________
If you enjoyed this episode, please subscribe!Where to find Tomasz:
LinkedIn: https://www.linkedin.com/in/niezgoda-tomasz/
Website: https://surferseo.com/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
