How to Communicate With Your Customers

We have to communicate in these sound bites so that people can understand. And if it's too confusing, then they're never going to hear it. This is stuff that Nancy Duarte has been teaching for a long time. She teaches that from a perspective of giving speeches. But it's true in all of our communication. When I go to your website, it needs to be about the customer, not about you. Most businesses make the same mistake. They talk about themselves. Your customer is the hero of the story. You're Luke Skywalker, you're Yoda.