AI and the Future of Search

Ep. 230

Is Google's AI making search better or humorously worse? 

Kieran dives into the intrigue and drama behind Google's newest feature, AI Overviews, and its risky launch. Learn more on Google's "look dumb or get disrupted" moment, the laughable but concerning inaccuracies generated by AI, and the critical impact on organic traffic and the open web.

Mentions

• AI Overviews https://developers.google.com/search/docs/appearance/ai-overviews
• Sundar Pichai https://x.com/sundarpichai
• Nilay Patel interview with Sundar Pichai https://www.theverge.com/24158374/google-ceo-sundar-pichai-ai-search-gemini-future-of-the-internet-web-openai-decoder-interview
• Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.