2min chapter

The So What from BCG cover image

Across the Luxury Metaverse

The So What from BCG

CHAPTER

The Importance of Collaboration in the Fashion Industry

I love that example because it's a collaboration across different companies and it's aimed to propel an industry forward. I imagine in the not too distant future I can purchase a virtual handbag a virtual jacket and actually be able to post a photo of myself wearing said virtual item on whatever social platform. For me it's a sad day when in real life I'm just purely dressed in functional clothes very utilitarian and then in my virtual world you know I'm an exhibitionist and that's where the real me shows up. There's tremendous pride in that there's a real social system and those things so actually it's a little jarring for me.

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