
Autodesk: Carl Bass
Wisdom From The Top with Guy Raz
What's a Subscription Thing?
We spent nearly two years trying to explain to the public markets what we were doing, because your stock was getting hammer hamerd ye getting the crap beat out of us. We eventually came to this point of view that said, there's a lot of benefits in it for customers. They will pay us, for example, more over the long term. But on the other hand, as their work force changed, they could adjust how many es they had rank. And also didn't need as big enough for an cosso if you had a big project and you brought on three people, that would be a year, that was a lot less cost. So the there were benefits for the customers
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