Coaching call: How much should I niche down my business?
Imperfect Action
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How Do You Pivot to Reach Your Social Media Audience?
Sally Kohn: It doesn't have to be this huge big announcement of like, hello world, I've pivoted. This is what I do now. You can email your list and you can tell them, hey, this is what I'm going to be focusing on going forward. If you don't want to get these emails anymore, click here and I'll remove you from the list. And that's a good way to do it, absolutely. In reality, such a small percentage of our followers see what we post anyway. But they're still there and they are free to leave if they want to. So it's knowing like you will attract those right people in.
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