The Impact of Generative AI on the Creative Class

Think AI can't touch the creative world? Think again. Writers, directors, illustrators - none are safe. AI models, despite their glaring flaws, are on the verge of rendering the vast majority of 'creative' work obsolete. The digital age has already flooded the market with so-called 'creatives', and now AI threatens to wash the least original of them away. We're about to witness the dismantling of creative pathways and the death of apprenticeships. So, where does that leave the next generation of creatives? Video based on an essay by Danny Crichton

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Lux Capital Music composed by George Ko Video shot, edited and produced by Chris Gates: Thumb image photography by MJP