Join host Mishka Katkoff on the Deconstructor of Fun podcast as he talks with Solsten founders Joe Schaeppi and Bastian Bergmann. They discuss the latest gaming industry trends, the importance of change management, and the critical role of audience resonance. Learn how AI enhances studio efficiency, the value of a measured approach, and how Solsten uses psychological data to improve user experiences, along with insights from unique data sets.
00:00 Introduction
01:08 Market Overview and Challenges
06:44 Attention and Engagement in Gaming
12:29 Marketing and Brand Positioning
32:05 The Role of IP in Gaming
39:39 Fail Fast Mythology
44:36 Web3 Gaming Revolution
46:19 Marketing and Game Development Synergy
49:41 The Lean Startup Method in Gaming
57:52 AI and Efficiency in Game Development
01:20:30 New Revenue Models in Gaming
01:23:53 Conclusion and Final Thoughts
