How to Start a Podcast

If a client comes to you and is a part of their strategy and what they want to accomplish with you, they really want to start a podcast. You have to be in the right position to do some of these things out of the gate because of the time it takes to actually dial in and see it work. Start a live event every week. Don't get embarrassed when five people show up the first time and keep doing it. Put someone on a host there that can provide free consulting, advice and information to your customers that they value. People much prefer to consume content asynchronously than shifting their schedule around to attend your live event.