Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast cover image

How PLG companies find product-market fit: Sandhya Hegde on product-led growth

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

CHAPTER

The Big Takeaway From Sneak

Sneak was founded to make cybersecurity software PLG. The company broke down this problem that had too many stakeholders and needed too many commitment. They added a sales layer very, very early on to their product led bottom up component so that they could bring these stakeholders together in your complex customer journey.

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