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Jonathan Rauch on the Volt, Risk, and Corporate Culture

EconTalk

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GM's Electric Cars

Bob Lutz is a famous marketing executive who has worked at all of the big three. In 2007 they become the second largest car maker in the world. The company keeps saying, forget it, been there, done that. Can't do it unaffordable. It's going to happen this year. GM decides to do something really spectacularly different and take a Hail Mary path.

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