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Mental Models for Product Managers
Rocketship.fm
The Third Story Mental Model
We have a bias towards assuming that people experience things the same way as we do. The third story mental model helps to break us out of this trap. We often build for the happy because we think users are here to do something very, very specific. But oftentimes that's not the case. So you might think an experience is delightful, they might think it's annoying. Because it takes too long. A so what story would they come away telling? How much would they agree with your story verse the other side of the story and the other person's story that might be a user of your product? Exactly....
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