285. What Gaming Taught Them—And Why App Companies Are Hiring Them Fast with Mission One's Gerard Miles
Deconstructor of Fun
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The Intersection of Gaming and Entertainment
This chapter explores the dynamic relationship between gaming and various entertainment forms, examining innovations like virtual concerts and the integration of social media. It emphasizes the necessity for mobile apps, particularly in gaming, to focus on user engagement and long-term satisfaction over quick monetization, while addressing the challenges of entering a competitive market. The discussion also highlights the strategic use of established intellectual properties (IPs) to enhance marketing and user acquisition in the evolving landscape of mobile gaming.
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