How to Hire Reps Who Actually Know How to Sell | Andrew Johnston | 30MPC Hall of Fame
30 Minutes to President's Club | No-Nonsense Sales
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The Power of Storytelling in Sales and Evaluating Reps
This chapter explores how storytelling enhances memory retention in sales by using vivid imagery to convey a product's value. It also examines the evaluation of sales representatives beyond standard metrics, focusing on their skills in managing conversations and objections through effective storytelling techniques.
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