4min chapter

The Political Scene | The New Yorker cover image

Could the 2024 Election Be Decided by Memes?

The Political Scene | The New Yorker

CHAPTER

Impact of Social Media and Viral Content on Political Campaigning

The chapter examines how social media and viral content are shaping political campaigns, with a focus on the Biden campaign's approach to creating shareable moments. It also delves into the shift in political humor from traditional comedy to meme culture and how right-wing memes often dominate the online space.

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