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Episode 166: Misaligned Despite Our Best Intention. How to fix the marketing and sales silos with ABM with Mason Cosby

Full-Funnel B2B Marketing Show

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Aligning Sales and Marketing for Success

This chapter explores the critical alignment between sales and marketing teams to overcome organizational challenges through cohesive strategies and communication. It emphasizes the need for change management, data-driven decision-making, and a shared understanding of the buyer journey to enhance engagement and conversion. Practical frameworks and pilot programs are introduced to improve account-based marketing (ABM) initiatives, ensuring clarity in roles and effective program integration.

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