Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast cover image

How Vanta found product-market fit: Christina Cacioppo on startup compliance

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

00:00

Building a Startup Sales Strategy

This chapter covers the crucial early stages of developing a customer-centric sales strategy for a startup, emphasizing the value of direct engagement with users. It discusses the iterative learning process from customer feedback and the practical challenges of implementing sales methods while ensuring product readiness. The speakers reflect on their journey, highlighting the evolution of their approach in establishing a successful go-to-market model.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app