8min chapter

The Air Show cover image

Is 'durable and differentiated' enough for Delta?

The Air Show

CHAPTER

Delta Airlines: Innovation and Leadership Challenges

This chapter explores Delta Airlines' competitive stance against rivals like United Airlines, questioning its innovation and risk of complacency. It delves into the leadership succession issues, critiques perceptions of arrogance, and highlights financial realities that depend heavily on their loyalty program's success.

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