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788: Roger Martin Shares How to Make Better Strategic Choices By Rethinking Your Models
How to Be Awesome at Your Job
Customer Loyalty Is a Conscious Act
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The dominant model is that the most important factor for you in being profitable is having high customer loyalty. It turns out that all the behavior science and research is telling us that that actually the much stronger driver of that is unconscious. The way the mind works for you, since you'r total colgate paste, your subconscious starts yelling at you, saying, what the hell are you doing? And so you are consciously driven to show loyalty to brand.
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