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135 (Sell): Part 2: Pacing your conversation with a champion vs. executive (Kevin “KD” Dorsey, Sales Leadership Coach)
30 Minutes to President's Club | No-Nonsense Sales
Are You Using the Words ROI When Determining Whether I'm Buying Something?
Nick Cevallos: Buyers have been scarred by salespeople giving them the roses and butterfly. He says buyers don't want to see any sort of like ROI data, so he tries to downplay it. "If I can show you and agree to the results, it's not about the return,"Cevallos says.
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