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Al Barratt: Founder of Grenade, Going From ZERO to £200 MILLION
Disruptors
What Motivates Me?
Grenaden has been the number one selling food in the UK on Amazon, which is 30 million unit users monthly. When we got the chocolate data, we were 15th and I became obsessed with being number one. And then we left from 15th to broadly fourth and we announced then that we were fourth. It was August 2018 because I'd got suspected mumps. But it was just some horrendous skin disease. So they don't have to go back to Kellogg's and tell them that actually the data is true and basically tough tits.
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