Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R
Sweathead, A Strategy Podcast
The Hardest Thing to Teach in Marketing
Marketing is one of the fields in academia where people have some experience, whether it's formal or informal. It does require kind of going back in order to really understand where you sit as a brand and where you can go in the future. Is there anything that you found the hardest teach? I think the SWOT analysis,. no matter how far we go into the future, no matter how many channels and how diversified everything gets. The difference between a strength and an opportunity; getting them to understand the difference between a weakness and a threat.
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