When it comes to executives sitting in their desk and deciding what gets greenlit, like what information are they using to make those kinds of decisions? Is it just looking back and saying what have been the big hits in the past year? Or is there more of a formula? I was talking to like a friend who works in the tech industry about this the other day. And he asked, you know, is there any kind of testing that happens in this industry? Like the whole point in the tech Industry is to fail as fast as possible.
Mattel has 45 films in development. A cinematic take on UNO could be coming to a theater near you.
Mary Long caught up with New Yorker writer Alex Baracsh to discuss his recent piece, “After ‘Barbie,’ Mattel Is Raiding Its Entire Toybox”. They discuss:
- How Mattel is becoming an IP company. - Why “The Last of Us” broke the curse of bad video game adaptations. - If big budget movies really need characters that audiences already know.
Companies mentioned: MAT, HAS, DIS
Host: Mary Long Guest: Alex Barasch Producer: Ricky Mulvey Engineer: Dan Boyd, Rick Engdahl
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