5min chapter

Creative Control cover image

Is the creator economy dead?

Creative Control

CHAPTER

What Does It Mean to Be a Creator?

There are many tools that have empowered average people to do things only professionals used to be able to do. You can spend a day on YouTube learning how to edit video and learn how to edit photography, all of which were once highly specialized skills. So what does it mean to be a creator? If you can do something that every other person can do, which is to look at a camera and speak and offer their advice or be entertaining or whatever. The identity of a creator, I think, is going to get diluted dramatically.

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