304 - HIRO Pipeline Greatest Hits
GTM Live
00:00
Introduction
Most marketing teams do not do that step, cause they're too focused on capturing demand. influenced revenue as a marketing metric is because it's totally flawed and relies on attribution. So things like publishing a podcast 200 an 90 times would get zero creditin tribution. Posting on linked in would getzero credit an attribution comment. Spending 15 minutes per day commenting on other people's posts and things like that on linked in,. non direct response facebook ads and instagramas that crush.
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