13min chapter

The Engineering Leadership Podcast cover image

GTM Insights from Top DevTool companies w/ David Mytton #207

The Engineering Leadership Podcast

CHAPTER

Navigating the Landscape of Developer Tools

This chapter explores the strategic decision-making involved in potentially selling a company after years of development, amidst competition from major players like Datadog. It highlights the challenges of funding, opportunity costs, and the evolution from building to understanding security in the developer ecosystem. The discussion emphasizes the importance of effective go-to-market strategies, experimentation, and developing tailored security tools for developers while reflecting on the changing preferences in tech marketing.

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