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15min chapter
Stop doing SEO translation, start doing SEO localization with Maria Scheibengraf
Search with Candour - SEO podcast
Culture and SEO: Navigating Localization
This chapter explores the impact of cultural context on SEO strategies, highlighting how individualistic versus collectivist cultures shape marketing messaging. It emphasizes the significance of language nuances, translation challenges, and the evolution of search technologies in connecting with diverse audiences. Moreover, it discusses the emotional dimensions of communication and the essential role of localization in establishing trust and effectiveness in marketing.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode