POWER FAILURE: What Happened to GE? (with Malcolm Gladwell & William Cohan)
The Next Big Idea
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The story of GE is the prism through which you can view the story of American industrial capitalism in the 20th century. "I'm trying to be totally objective about what I think happened and having worked there under Jack," says David Gergen, author of a new book onGE's history. The company almost went out of business 131 years ago but was saved by clever financial engineering that led to an economic crisis at the time.
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