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12: The Productivity Project by Chris Bailey

Bookworm

CHAPTER

The Effect of Notifications on Your Brain

Timing notifications is so important and people don't realize the real effect that it has on you at a physiological level. Because there is a reward associated with it sometimes, what it does is those notifications, it's almost like a Pavlovian dog response. It triggers a dopamine hit in your brain, which is the pleasure chemical. We always recommend, if possible, that you just turn off your notifications altogether.

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