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No Buzz Booze: The History and Science of Going Low- or No-Alcohol

Gastropod

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Navigating Social Drinking Alternatives

This chapter examines the complexities of social drinking within a culture that often normalizes alcohol consumption, featuring a New Zealand entrepreneur's quest to redefine non-alcoholic cocktails. It highlights innovative processes in creating sophisticated alternatives that replicate the traditional drinking experience without the adverse effects of alcohol, exploring both the challenges and successes faced in this emerging market. The conversation further delves into the potential public health implications of non-alcoholic beverages, especially among younger audiences, while advocating for a thoughtful approach to marketing these products.

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