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How to Sell Anything, Even If You Hate Sales

Help Wanted

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The Importance of Thinking About It as a Sales Pitch

"I was like, I had a number in my head. And then as we were talking, I would just undercut myself and give them half of that number," he said. "Because I just felt so obnoxious asking them for money." He says the people who are really good at it don't make it feel like a sales pitch. In their heads, they are thinking of it as value,. Like, they have something of value to offer me. They need to get it to me. That's their job. ... Whether or not that's always true, who knows who cares?"

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