How to Hire a Great Marketer

Dan and Erik discuss picking markets, NFT's, disinformation, and Fentanyl.

Also, check out the debut of Erik's new long-form interview podcast Upstream. This coming season features interviews with Marc Andreessen, Balaji Srinivasan, Ezra Sacks, David Sacks, Katherine Boyle, Joe Lonsdale, and more upcoming. Subscribe here:

Apple Podcasts: bit.ly/3z8TldL

Spotify: bit.ly/40letd0

We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.

RECOMMENDED PODCAST:

The HR industry is at a crossroads. What will it take to construct the next generation of incredible businesses – and where can people leaders have the most business impact? Hosts Nolan Church and Kelli Dragovich have been through it all, the highs and the lows – IPOs, layoffs, executive turnover, board meetings, culture changes, and more. With a lineup of industry vets and experts, Nolan and Kelli break down the nitty-gritty details, trade offs, and dynamics of constructing high performing companies. Through unfiltered conversations that can only happen between seasoned practitioners, Kelli and Nolan dive deep into the kind of leadership-level strategy that often happens behind closed doors. Check out the first episode with the architect of Netflix’s culture deck Patty McCord.

https://link.chtbl.com/hrheretics

TIMESTAMPS:

(0:00) Preview of episode

(1:45) Crypto in a bear market

(9:00) How to pick markets

(17:45) Sponsors - Secureframe | MarketerHire

(18:57) Why do NFTs matter

(48:00) Disinformation

(1:01:00) Social media fragmentation

(1:10:00) Biggest U.S problems

(1:13:00) How to fix the Fentanyl program

TWITTER:

@MOZ_Podcast

@eriktorenberg (Erik)

@dwr (Dan)

More shownotes and reading material released in our Substack: https://momentofzen.substack.com/

Please support our sponsors: Beehiiv | Shopify | Secureframe | MarketerHire

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-Shopify: https://shopify.com/momentofzen for a $1/month trial period

Shopify is the global commerce platform that helps you sell at every stage of your business. Shopify powers 10% of all e-commerce in the US. And Shopify’s the global force behind Allbirds, Rothy’s, and Brooklinen, and 1,000,000s of other entrepreneurs across 175 countries. From their all-in-one e-commerce platform, to their in-person POS system – wherever and whatever you’re selling, Shopify’s got you covered. With free Shopify Magic, sell more with less effort by whipping up captivating content that converts – from blog posts to product descriptions using AI. Sign up for $1/month trial period: https://shopify.com/momentofzen

- Secureframe: https://secureframe.com/

Secureframe is the leading all-in-one platform for security and privacy compliance. Get SOC-2 audit ready in weeks, not months. I believe in Secureframe so much that I invested in it, and I recommend it to all my portfolio companies. Sign up for a free demo and mention MOZ during your demo to get 20% off your first year.

- MarketerHire: https://marketerhire.com/moz

MarketerHire is one of my favorite resources for growing startups looking to hire marketers. With 1000s of pre-vetted marketers across a dozen roles, whether you need help with growth, marketing, SEO, lifecycle, content, or any other aspect of growth marketing strategy. Over 5,000 companies already use MarketerHire to hire expert marketers on demand, ranging from top venture-backed startups to the most well-known Fortune 500s.

Go to marketerhire.com/moz and use code MOZ to get your $1,000 credit for your first hire.

Thank you Graham Bessellieu for production.