In episode 072 I was hosted by Filiberto Amati on his Growth, Brands and More Podcast.
I shared my journey from being a Sales guy in Rome to working at major beverage companies in Europe until founding MAFFEO DRINKS.
We discuss the fundamental principles of building brands from the bottom up, the importance of having a clear and consistent strategy, and how to execute it successfully across different markets and channels.
I also talk about the value of small empirical experiments, the balance between strategy and execution, and how to handle unexpected opportunities.
Tune in to gain deep insights into the art and science of beverage brand building.
Time Stamps
00:00 Introduction to the Maffeo Drinks Podcast
01:09 Interview with Filippo Bertomatti
01:56 Chris Maffeo's Career Path
05:15 Challenges and Insights in Brand Building
06:33 Defining a Good Strategy
10:50 Consistency and Simplicity in Strategy
24:39 The Role of Frugality in Brand Building
28:38 Empirical Experiments and Market Testing
39:52 Handling Unexpected Opportunities
46:35 Conclusion and Final Thoughts
About The Host: Filiberto Amati
About The Guest: Chris Maffeo
