How to Create a Successful YouTube Channel

YouTube is trying to give people options. These formats of video exist. So people are going to go somewhere to get them. We always figure if we give you this option and it is the same audience and you have a good strategy for them, we want you to have those options. Like Blackpink was a great example last year. They basically pulled the Marvel Studios playbook where they used shorts to tease and trailer their upcoming music video. And that's like the power of a studio for any creator now.