#185 - Oliver Brocato & Jake Lewin, Tabs: Sex Chocolate & Going Viral on Tiktok
DTC POD: How The Best Brands Are Built
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TikTok
We pretty much designed this brand to go viral like we wanted to find a product that wouldn't really have to push or like market especially on PPC just because there's so many problems with that nowadays. We would download the influencers TikTok in HD file without the watermark and we would repurpose it on these other platforms and it went bananas especially on Facebook reels. These repost were actually outperforming the influencer accounts which was crazy. The momentum is still on the gas somehow long story short sorry go ahead narrow go for it keep it up as long story short we collaborated with this influencer Massey Wolf we paid her about $40 and the video just takes off 6
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