9min chapter

HBR IdeaCast cover image

How Hybrid Work Is (And Isn’t) Reshaping Cities

HBR IdeaCast

CHAPTER

Rethinking Traditional Commercial Real Estate

The chapter discusses the need to change traditional ways of commercial real estate due to the shift towards hybrid work and geographic dispersion. It emphasizes the importance of gathering spaces for social interaction and turning offices into attractions. The chapter also explores the transformation of cities and the importance of mixed-use residential neighborhoods in revitalizing downtown areas.

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