How to Succeed in the Location Advertising Space

Twitter, Facebook and other social media companies were resistant to the idea of advertising in their consumer apps. In 2010, that's what Twitter was going to do with its app: trade your attention for advertiser money. But as they built up a local sales force, it is very expensive because you have to go to each coffee shop,. And the manager is not empowered to spend $100 on these ads. The joke in the location space has always been like it's impossible. It's impossible to succeed in the location ad sales spaces due to cost.