Introduction

Shifkumar Ganeshan is the co-founder and CEO of Exotel, India's largest customer engagement platform. Started in 2011, it was a pioneer in the SME SaaS space before pivoting to focus on an enterprise API SaaS product. Shifkumar shares some amazing nuggets around market sizing, finding product market fit, fund raising and lots more. Stay tuned and subscribe to the founder thesis podcast to learn about building B2B businesses from the veterans of the space.