Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Iconic Identity Ads: Apple and Molson Examples
Will contrasts Apple's 'Think Different' and Molson's 'I Am Canadian' as identity-driven campaigns with no product info.
Play episode from 17:09
Transcript
