Maximizing Retention: Tactics for Reducing Subscription Churn
The Unofficial Shopify Podcast
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Is It a Good Idea to Have It Default to Subscription or One-Time Purchase?
In this new generation of subscription apps much easier for the customer to manage their own subscriptions without having to like email customer service and be annoyed about it. This is actually the most uh probably the most insightful split test that we ran this yearUh for brand c2 table um they do uh kind of see obviously c2 table meal as an e-commerce idea. C4 which is the idea of just seafood in e-commerce buying seafood online just kind of sounds like a crazy idea but they're leveling up to sell it as subscription boxes.
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