3min chapter

The Bootstrapped Founder cover image

35: Spreading the Word: How to Do Marketing on a Shoestring Budget

The Bootstrapped Founder

CHAPTER

How Word of Mouth Works in High Touch Businesses

The most effective marketing strategy in this combination of tribes, water coolers and warder mouth is that is helping a tribe. Unlike large agencies, botcar founders usually don't want to spend tens of thousands of dollars per month on social media ads. Create easy to consume and easy to share content that existing customers can forward to new prospects. Allow them to mentor their piers into using yar product by in means to connect inside the product. And that stuff works particularly well with the rofel system. I'll talk about that later.

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