The Books & Podcasts That Marketers Love | Original Research
B2B Growth
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The One Million Followers Book Is Not Your Favorite
When people want to read a book they want something more substantial like you said something that's broader but also just deeper which is why people go to psychology because marketing is often the how to. Dan: The ones that stick are usually deeper than that like a case study can't and it doesn't hang very well over time I think of like when I'm looking at my bookshelf called the one million followers about a guy's he had a great case study on growing his facebook fan page to a million followers there's some principles that are still good in that book but it's no one's favorite book for different reasons.
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