Creating True Omnichannel and DTC Experiences For Brands Like Oreo and Sour Patch Kids
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Montales International - What's the Difference?
Mondales international is a conglomerative of many snacking tyght brands, like oreo rits as well as sour patched kid and swedish fish. From a brand perspective, we do tend to split between what we call biscuit, which is cookies and crackers, and with coffee confection. So that's how we pragmatically split a bit of different categories at retailers in the way they're thought about. And then a regarding supply to the're looking at the whole portfolio. For my team, we look at the whole business, all the brands.
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