The Thing about A/B tests — To Learn or To Ship: That is the question.
The Product Podcast
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How to Prioritize Features in an AV Test
Facebook AV tests tons of things about how they load information in your feed. But if they tested the ability to see a friend request, I could be requesting people as my friend and they would never know that. There's also added code complexity whenever you run an AV test. Slows things down because you have to wait for the results to make a decision there.
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