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The Intelligence from The Economist
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Revisiting Champagne: From Celebration to Craftsmanship
This chapter explores the evolving perception of champagne, highlighting its dual role as both a luxury celebration drink and a serious wine overlooked by connoisseurs. It discusses the rise in appreciation for artisanal producers and site-specific champagnes, as wine enthusiasts reevaluate their worth post-COVID-19. Additionally, the chapter examines the global shift in champagne consumption and its implications for the fine wine market.
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